MOBILE MARKETING IS EXPLODING!

A Little History…..

Without question, the absolute single largest and fastest growing paradigm shift in the history of mankind as been that of mobile communications, specifically with the invention of the smartphone.  The adoption of this incredible, powerful, mobile technology has literally changed the way the world communicates and, in many ways, the way it operates.  No other single technology has ever, literally, enveloped the globe in such a short span of time.  Today, that growth shows no sign of slowing and is advancing in exponential fashion.

Consider the following paragraph, written by Jacob Weisberg, in his article for The New York Review of Books titled, “We Are Hopelessly Hooked,” which underscores just how quickly mobile technology has changed life as we knew it beginning with the release of the first smartphone, Apple’s iPhone, in 2007:

Our transformation into device people has happened with unprecedented suddenness. The first touchscreen-operated iPhones went on sale in June 2007, followed by the first Android-powered phones the following year. Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. In the United States, adoption hit 50 percent only three years ago. Yet today, not carrying a smartphone indicates eccentricity, social marginalization, or old age.

As would be expected, this paradigm shift sent a ripple effect throughout the remainder of the paradigms in society, including the way that the business world communicates with their prospects and their existing customers – not unlike the way that very shift took place with the advent of the internet itself and began to immediately change the communication infrastructure away from ‘traditional’ pipeline of advertising and marketing, which had been almost totally controlled by media structures.  However, this mobile communications shift far surpassed the prior at adoption levels and rates never before seen.

And it continues, even now.

At TraffiqueJam Mobile, we have embraced today’s most advanced mobile marketing technologies to help companies and businesses of all sizes take advantage of all they have to offer in communicating their message, whether very broad or very targeted, to their prospective and current customers.