3 Must-Know Things About Mobile Marketing

Freaking Out About Mobile? Mobile strat Mobile marketing can seem alien or different from other aspects of marketing. To help you breathe easier and deliver on high expectations, here are three things you must know for a successful mobile marketing strategy. 1) Mobile is Not a Monolith The term “mobile” encapsulates a lot, including a variety of operating systems, device types, screen sizes and activities. Forrester Research says 66% of smartphone users tap their devices while in a store, compared to only 9% of tablet users. What activities will your users do most often and on which devices? Are […]

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