Ad Spend Forecast: $547b Global Increase in 2017

Ad spend in 2017 is predicted to increase by 4.4 per cent year-on-year to $547bn (£430bn), according to the world’s largest media investment group, WPP’s GroupM. It is expected that digital’s share will reach 33 per cent. In 2016, digital captured 72 cents of every new ad dollar and TV 21 cents. GroupM predicts that digital’s capture of ad spend will increase to 77 cents, with TV decreasing to 17 cents, in 2017.  The US and China account for half of all net growth in 2016 and 2017 – China narrowly edging the US.  GroupM revised China’s 2016 growth to an increase of 7.8 per cent, up from the originally predicted 6.6 per cent, after a late surge towards the end of the year. FMCG advertising rose 4.6 per cent in the second quarter year-on-year, a higher rate than the predicted 2 per cent forecast. Despite this, China’s digital advertising is expected […]

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