Alzheimer’s Charity Turns to Beacons for ‘Santa Forgot’ Christmas Campaign

Alzheimer’s Research UK has launched a proximity campaign to promote its ‘Santa Forgot’ Christmas video produced by Aardman Animations, and voiced by Stephen Fry. The charity is working with Proxama to reach consumers with its promotional video via their smartphones, through in-app advertising to the Bus Times London or Tube Map apps, triggered when the user comes within range of a beacon. Proxama’s beacon network covers buses, taxis, cinemas, convenience stores, and billboards. Bus users with one of the apps installed, for example, will see a contextual notification welcoming them aboard the bus and giving them route details after they have been on the bus for one minute. A couple of seconds later, they will be served the ad promoting the video. In addition, the campaign is also using Google’s Physical Web platform to promote the video. When an Android user comes within range of one of Proxama’s beacons, […]

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