Apps, Not Ads, Drive Millennial Mobile Marketing

Apps, Not Ads, Drive Millenial Mobile Marketing Mobile marketing has always been associated with simultaneous opportunity and difficulty. For marketers, it represents a space in which target audiences can be reached at seemingly any time with low cost and effort—if only they can wade through the morass of other marketers who have the same idea. Today, new insight has been shed on using mobile for engaging Millennials, thanks to a study from Oracle . This particularly active mobile audience presents a trove of opportunity for marketers—even those who aren’t interested in directly marketing or selling to Millennials—so long as […]

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