Ashley Furniture looks to mobile retail platform to streamline bricks-and-mortar experiences

The Concierge platform allows for cleaner bricks-and-mortar transactions Ashley Furniture, the country’s largest furniture manufacturer and retailer, is partnering with a mobile solutions firm to leverage a platform that will power mobile integration within its physical locations. Mad Mobile, a company that augments the in-store experiences of clients as wide ranging as Payless to Major League Baseball, is offering its Concierge retail platform to the furniture retailer to both expand and simplify the buying process for consumers. The platform will primarily assist retail store associates with their various tasks, including inventory assessment, customer data, and point of sale maneuvering. “Mobile implementation within bricks-and-mortar locations has been a surging trend lately,” said Marci Troutman, CEO of SiteMinis . “Accounting for this boom is simple: bricks-and-mortar locations now have the ability to extend the product mix available to the consumer without having to hold additional inventory per store location by using […]

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