Avoid falling into the app-fatigue trap

Email this Print Reprints ARTICLE TOOLS SPONSOR Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters. Mike Haney is chief creative officer of Mag+ Are people using applications more, or less? Are consumers getting app fatigue or downloading more apps? Yes and yes. According to comScore, time spent in mobile apps increased by more than 50 percent year over year. And the University of Alabama predicts app revenue will more than double to $25 billion by 2016. At the same time, only 35 percent of smartphone users are downloading new apps and Forrester […]

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