Retail brands – are they dropping the ball on mobile? The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided statement to MMW from the authors of the inaugural NewStore 2016 Mobile Retail Report. Those behind the release say that […]
M-Commerce (mobile commerce) increased by a whopping 20% for the two major holiday shopping days in 2016: Black Friday and Cyber Monday. Search marketing company NetElixir has just shared with MMW the recently released findings from its 2016 Search Spend and Purchase Report for the Thanksgiving holiday weekend. Key findings include search spend year-over-year (YoY) […]
Ad spend in 2017 is predicted to increase by 4.4 per cent year-on-year to $547bn (£430bn), according to the world’s largest media investment group, WPP’s GroupM. It is expected that digital’s share will reach 33 per cent. In 2016, digital captured 72 cents of every new ad dollar and TV 21 cents. GroupM predicts that […]
The Concierge platform allows for cleaner bricks-and-mortar transactions Ashley Furniture, the country’s largest furniture manufacturer and retailer, is partnering with a mobile solutions firm to leverage a platform that will power mobile integration within its physical locations. Mad Mobile, a company that augments the in-store experiences of clients as wide ranging as Payless to Major […]
Marketers are already gearing up for 2017 and a new survey reveals what that might look like. According to the New York American Marketing Association (NYAMA) and BrandSpark, which worked in conjunction with global data visualization firm Dapresy, marketers will “make big investments in technologies to improve mobile marketing effectiveness and consumer-generated content strategies over […]
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