Retail brands – are they dropping the ball on mobile? The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided statement to MMW from the authors of the inaugural NewStore 2016 Mobile Retail Report. Those behind the release say that […]
M-Commerce (mobile commerce) increased by a whopping 20% for the two major holiday shopping days in 2016: Black Friday and Cyber Monday. Search marketing company NetElixir has just shared with MMW the recently released findings from its 2016 Search Spend and Purchase Report for the Thanksgiving holiday weekend. Key findings include search spend year-over-year (YoY) […]
Ad spend in 2017 is predicted to increase by 4.4 per cent year-on-year to $547bn (£430bn), according to the world’s largest media investment group, WPP’s GroupM. It is expected that digital’s share will reach 33 per cent. In 2016, digital captured 72 cents of every new ad dollar and TV 21 cents. GroupM predicts that […]
Nielsen research results show smartphone ads are getting the job done and send the message to the right people. Results from a recent Nielsen research study are supporting the use of mobile marketing campaigns. As it turns out, the data indicates that these ads are highly effective in reaching targeted consumers. In fact, some forms […]
Google’s Shift to Mobile First: Mobile Moments That Matter. Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a new mobile […]
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