Chick-fil-A is enhancing mobile ordering by making it easier for users to choose and find the correct restaurant for picking up their order, including a Google satellite map and a highlighted route.
While mobile ordering is quickly being adopted by restaurant chains and consumers, a few kinks still need to be worked out of the experience in many cases. Diners expect to be able to seamlessly order their food and quickly get in and out of a restaurant with their order, something that chains are diligently working on providing.
“I think that it is great to give consumers the option to use the maps however it may or may not always be the best option as a default,” said Lara Mehanna, advisor at Sonata USA . “I think understanding how consumers are using mapping technologies is critical […]