Consumers have spoken: Banks need to offer multiple channels, especially mobile

Banks need to offer full omnichannel experiences to consumers if they want to compete Mobile has disrupted many industries, providing new ways of interaction and a seamless transition between online and offline, but perhaps no area needs mobile to connect its various parts as much as banking. A new report from Invoca found that customers use mobile for banking more than any other channel. The problem remains however that for more sensitive issues, consumers still prefer offline settings, something that mobile banking applicationss will have to overcome if they want to remain the premiere channel for financial interactions. “Financial marketers are grappling with a host of challenges that impact the customer experience like internal silos, lack of unified data, poor attribution, and incomplete martech stacks,” said Kyle Christensen, senior vice president of marketing at Invoca. “This study brings to light what’s at stake for financial institutions that fail to […]

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