Email marketing is alive and well, at least for now
It remains a consistently reliable method of finding and keeping customers. It’s the inspiration of new services launched this spring by Square and GoDaddy. The catalyst for NetSuite’s largest acquisition closed last week. The motivation for a monster $250 million round last April for Campaign Monitor . The fuel for HubSpot’s respectable, $125 million initial public offering last October. The list goes on. Yes folks, social may be sexy, but email delivers—in terms of both customer acquisition and retention. Clearly, that’s not lost on either investors or marketers even though the space doesn’t usually garner as much media coverage […]
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