Google to expand AMP pages to organic mobile search results

Dive Brief: Google announced in a blog post that it is making Accelerated Mobile Pages (AMP) part of organic mobile search results. Google VP of Engineering David Besbris told Search Engine Land that AMP pages won’t get preferential ranking treatment in search, but load time and page speed are both factors that influence mobile search rankings. AMP pages load 85% faster than standard mobile pages, according to Google. For users, search results for AMP project pages will be identified with a lightning bolt logo. The company has launched a preview for developers with plans to extend the roll-out to all Google pages in the near future. Dive Insight: Launched in February, Google’s Accelerated Mobile Pages (AMP) project is the tech giant’s open-source answer to Facebook Instant Articles and Apple News. The open source project offers publishers and brands a way to reach a mobile audience through their own URLs, […]

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