Google’s Data Proof of Mobile Search Ad Effectiveness

Google’s Data Proof of Mobile Search Ad Effectiveness Mobile search ads appear to be working very well, indeed. Google data suggest people who have clicked on mobile-search ads spend more money in stores than those who click on desktop search ads. In fact, a third of retailer Target’s mobile-search ads “led to a user visiting one of its stores during the 2014 holiday season,” according to a recent story by Alistair Barr posted by Nasdaq . “Google Inc. says it is doing a better job connecting purchases in stores with ads the shoppers saw on smartphones, prompting some advertisers […]

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