Here’s What Marketers Need to Know About Google’s Mobile Upgrades

Google I/O gave developers and marketers a look at the next-generation of services. The future of marketing on Google devices is Now. The search giant held its annual developers conference today, providing a look at the future of its mobile operating system, the next iteration of what is tentatively called M—the next letter in the alphabet after the current OS, Lollipop. At Google I/O, there were plenty of new features for developers and marketers to consider with an upgrade to Google Now, the hub of user activity that manages calendars, commutes, reservations and other daily tasks by integrating with […]

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