Honda leverages mobile wallet ads to promote sales event

Honda leverages mobile wallet ads to promote sales event

Continuing a customer conversation. Honda is promoting its nationwide Honda Dream Garage Sales Event through a mobile wallet ad campaign that invites consumers to tap a banner ad and save the event to Apple’s Passbook or Google Wallet. The mobile ads, which have run on sites such as ESPN.com, Allrecipes.com and Washington Times, let the automaker continue the conversation with customers beyond the mobile ad impression by sending reminders about its annual sales event […]

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