How Facebook is stepping up its whack-a-mole war against clickbait now

There’s a reason this article isn’t titled “You’ll never guess how Facebook is fighting clickbait now.” Actually two. 1) You probably could guess. 2) The phrase beginning that headline is exactly how Facebook is now fighting clickbait. On Thursday Facebook announced the latest salvo in its roughly two-year-old war against clickbait posts. Quick thing before we get into the details though: it’s worth pointing out that Facebook kinda instigated the clickbait craze in December 2013 when it decided to reward article links that got a lot of clicks. So let’s not forget the Clickbait-Contra prelude to this war. Okay, onward. To reduce the number of Facebook posts linking to articles whose headlines promise information that goes undelivered, sometime “in the coming weeks” the social network’s news feed algorithm will scan those posts headlines for phrases that often appear in clickbait headlines, Facebook announced in a blog post soberly titled […]

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