How Macy’s could make mobile shopping more intimate with on-demand tailoring
zTailors on Macy’s Web site. Macy’s is merging in-store service with online convenience by partnering with zTailors, an on-demand alterations network that will allow customers to have a personal tailor at their doorstep with the tap of a button. The department store chain and its upscale sister chain, Bloomingdale’s, are piloting the on-demand digital tailor network for customers in the Los Angeles area, with additional pilots to begin this month in New York, San Diego and San Francisco and the states of Washington, Oregon and Florida. The move continues Macy’s aggressive moves into mobile, which include embracing image recognition, […]
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