IKEA exec: Jumping quickly into new platforms can be detrimental – Mobile Marketer

IKEA exec: Jumping quickly into new platforms can be detrimental NEW YORK – An IKEA executive at the 2015 Integrated Marketing Week explained that the furniture retailer steers clear of jumping on board with a new platform for the sole reason that it could be the next big thing, but stressed that fearing new endeavors can be damaging as well. Please click here to read the entire story on Mobile Marketer Marketers miss important customer insights by overlooking social media visuals: Forrester While social media users increasingly communicate via images – including in their interactions with and about brands […]

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