Kleenex unfurls SMS-based campaign to drive sales at Walmart

Kleenex is inviting shoppers to stock up on tissues and movie rewards Kimberly-Clark’s Kleenex brand is ramping up sales in Walmart stores by asking consumers to snap a photo of their receipt, text it to a designated number and enjoy a $5 reward code for a digital movie platform. The consumer packaged goods marketer is collaborating with Snipp Interactive to roll out the SMS-based campaign, which is catering to Kleenex’s customers’ interests by offering a reward that will resonate with the audience. Any individual purchasing a participating Kleenex product from a Walmart bricks-and-mortar store or site is eligible for […]

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