Google’s Shift to Mobile First: Mobile Moments That Matter. Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a new mobile […]
Nielsen research results show smartphone ads are getting the job done and send the message to the right people. Results from a recent Nielsen research study are supporting the use of mobile marketing campaigns. As it turns out, the data indicates that these ads are highly effective in reaching targeted consumers. In fact, some forms […]
PayPal saw strong mobile performance across all its customer accounts over the holiday weekend, according to a company blog post. Through the full weekend, about one-third of the company’s payment volume came from mobile devices — a figure in line with PayPal’s pre-holiday predictions. And on Cyber Monday in particular, the firm saw “double-digit” growth […]
Wallets are definitely getting lighter this holiday season, especially as more shoppers use mobile wallets. Nearly one quarter of consumers (24.2%) currently use mobile wallets, and 48.5% plan to make a gift purchase with their digital wallet this holiday season. Further, more than two thirds (69.6%) of wallet users indicated they would use their mobile […]
Mobile was central to the growth of online advertising in Europe across all formats, according to new figures from the AdEx Benchmark report covering H1 2016, with mobile display more than doubling in central and eastern Europe. The report, produced by IAB Europe and IHS Markit , covered 27 European countries including Germany, France, Russia […]
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