Macy’s peps up Black Friday shopping via beacon-triggered mobile game

Macy’s app users can win prizes on Black Friday Macy’s keen grasp of mobile’s significant role for Thanksgiving weekend shoppers is evident from a new in-store contest leveraging beacon technology, a focus on Pinterest for showcasing deals and a mobile-enabled shopping list. The retailer, long a leader in mobile shopping, is offering in-store shoppers multiple chances to win prizes by playing the mobile enabled Macy’s Black Friday Walk In and Win game, which is triggered by beacons. Additionally, shoppers can get a sneak peak at Black Friday specials on the Macy’s Pinterest page and build a shopping list from […]

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