Magnum kicks off summer with beacon-enabled deals for Tesco shoppers
Email this Print Reprints ARTICLE TOOLS SPONSOR Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters. Tesco shoppers will receive offers for Magnum’s Pink and Black ice cream flavors Unilever’s Magnum brand is celebrating the start of summer, a high-selling season for the ice cream brand, by teaming up with grocery chain Tesco to bring beacon-enabled offers and discounts to shoppers via mobile. Fans who have downloaded Magnum’s pulse application will be able to walk around Tesco stores and receive exclusive discounts and offers triggered by beacons in their vicinity, according to published […]
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