Mobile bookers more valuable than those on desktop: report

More travel brands must target millennials on mobile Mobile bookers are eclipsing the value of those who book via desktop, with consumers on smartphones 47 percent more likely to book more than three trips than their computer counterparts, according to a survey from Criteo and Phocuswright. As leisure travel experiences a significant uptick among adult consumers, travel brands are attempting to pinpoint potential customers and methods of driving sales. The survey, undertaken by travel market research firm Phocuswright and performance marketing company Criteo, found that travelers are shopping for hotel deals and flights on smartphones and tablets more than […]

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