Mobile Marketing Costs See Unprecedented Year-Over-Year Growth, According to the Fiksu Indexes

BOSTON, MA–(Marketwired – May 28, 2015) – Mobile marketing costs continue on a trajectory far ahead of last year’s pace, according to the Fiksu Indexes published today by Fiksu , Inc., the data-fueled mobile marketing technology company. While April’s cost per loyal user (CPLU) of $2.74 represents an 11 percent decrease since last month, it’s a significant 80 percent increase over 2014. To put it in perspective, CPLU never rose above $2.25 in all of 2014 — yet it hasn’t fallen below $2.74 this year. While advertisers are dishing out more advertising dollars per user, the slight decrease in […]

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