Mobile Marketing Magic: How to Sell Without Selling
We can mostly ALL relate to this article! I’m reminded of an old saying by a sage (and honorable) salesman I knew early in my career: “Nobody likes to be sold something, but we all love to buy!” Ah, gems of wisdom never go out-of-date, do they?
If you’re in business, you’re selling. At least, you want to be. You’re trying to be. You need to be! But have you noticed…the word “sales” or “salesman” (not being sexist, just using broad terminology) has become a very dirty word over the last few decades. In fact, the word “smarmy” is often closely associated. If your reputation is that of a “smarmy sales person,” well, you can pretty-much just hang it up. Yet, your business depends on some degree of sales savvy to exist, let alone grow.
As consumers, we’ve pretty much accepted the fact that everyone is trying to sell us something. In response, we’ve developed a keen awareness for sales situations to be avoided: we know the shortest route through the mall perfume carts and generally ignore unexpected calls from 1-800 numbers. Even YOU the business person – whose success depends on sales of products and/or services – have successfully set up barriers between you and pesky sales people. (You know you have – we’ve probably tried more than once to contact you!) Of course, there’s a time and place people are more open to being sold, and the best salespeople know when and where that is. Timing aside, salespeople still have the ever-more-difficult task of pitching people on things without making them feel like they’re being pitched.
Here’s where many companies miss the mark on mobile marketing. The phone in your pocket has the incomparable advantage […]