Mobile offers and loyalty programs deserve second look

Alex Campbell is cofounder and chief technology officer of Vibes Offers and coupons have long been a favorite tool in marketers’ arsenals. They are a proven incentive mechanism that can improve awareness, drive brand recognition, increase shopping frequency and, of course, ultimately drive sales. But despite the fact that people basically carry computers in their pockets, marketers are still counting on people to get out their scissors and Ziploc bags before heading to the store. We recently released a new set of consumer data to help marketers better understand consumers’ perceptions and opinions about mobile marketing and advertising. A […]