Mobile SEO: Scaling your mobile marketing efforts

When 91% of people have their mobile phone within a 3-meter radius 100% of the time , businesses need to evaluate the importance of devising and successfully executing a mobile marketing campaign. Additionally, there are now more searches carried out on Google on smartphones than there on tablet and desktop devices combined. Add this to the recent behavior associated with the finding of information through micro-moments, AMP, and the expected enhancement of Google’s algorithm , it is clear that mobile SEO and on-the-go marketing should be carefully considered and addressed in your marketing roadmaps. But first…mobile marketing may not suit every business. The first thing you need to do it get a device breakdown by visits and revenue to see which devices your visitors are using. This will determine the impact of implementing for your website. On the BrightEdge platform, this can easily be done through StoryBuilder . There […]

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