Mobile Travel World, Marketing Strategies Detailed in Report
Photo courtesy of Thinkstock As the world continues to revolve around mobile devices, Expedia Media Solutions recently came out with a report entitled “The Mobilized Travel Consumer” that helps travel marketers best direct their efforts in the United States. Referencing recent reports “Travel Decisions in a Multiscreen World” and “The Rise of Mobile Adoption,” The Mobilized Travel Consumer report lays out handy information about how U.S. travelers engage with mobile devices and digital content. For one, roughly 172 million people owned a smartphone in the U.S. in 2014, up 22 percent from 2013. On top of that, 93 million […]
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