NBA’s flagship store drives sales via mobile devices

The NBA will open its doors to a new Fifth Avenue flagship store in Manhattan The National Basketball Association has teamed up with sports merchandise retailer Fanatics to open a new flagship store in New York and equip associates with mobile devices to ramp up in-store sales. The two brands’ multiyear partnership is kicking off with the new NBA flagship store, planned to open its doors on Fifth Avenue just before this year’s holiday season. The NBA is following in a number of retailers’ footsteps by leveraging in-store mobile devices to ensure that consumers are able to order any […]

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