Q&A: How Domino’s Tweet to Order, virtual assistant drive mobile sales

Domino’s was among the first food marketers to introduce a Pebble smartwatch app Domino’s new chief digital officer highlighted the importance of tapping all available mobile platforms to offer consumers the ability to place quick and seamless orders, a tactic which has enabled the brand to see half of all digital orders come from mobile devices. Domino’s has whipped up a strong focus on digital strategy in the past year, with recent rollouts including applications for the Pebble smartwatch and Apple Watch, as well as the introduction of its virtual ordering assistant Dom, which allows consumers to place orders […]

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