Residence Inn taps augmented reality-enabled social hours to fuel stays

Residence Inn is tapping mobile strategy to connect with younger travelers Residence Inn by Marriott is driving interest in its social hour by enabling guests to use augmented reality application Blippar to scan beverage coasters with their smartphones to access suggested food and beer pairings and customizable selfies. The Residence Inn Mix program was designed to offer customers a new approach to social hours, which now typically include young travelers swapping photos and messages on their mobile devices. At four select Residence Inn Mix events beginning this month, guests will be offered blippable beverage coasters to scan, thereby unlocking […]

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