Retail Brands Dropping the Ball on Mobile?
Retail brands – are they dropping the ball on mobile? The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided statement to MMW from the authors of the inaugural NewStore 2016 Mobile Retail Report. Those behind the release say that they have taken a holistic research approach in the first in-depth analysis of 112 luxury, lifestyle and fashion brands to evaluate their mobile acuity online and offline. Achieving an overall grade of C-minus, the retailers showed mixed adoption and integration of key technologies connected to how today’s consumers want to shop. To determine the industry’s mobile retail grade, NewStore sent a team of secret shoppers to New York City to follow the customer and store associate journey, from app to aisle. “For each retailer, we analyzed as many as 500 data points. We wanted to experience a brand from start to finish through the […]
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