If you’ve lived anywhere but under a rock for the last few years, you have to be very aware that mobile communication has completely changed the landscape about how we interact. Like 1 million percent changed it. Further, if you’re a business owner, you have to be at least peripherally aware of this planetary paradigm shift. That being said, you may not think this has anything to do with your business’ existence nor its success or failure. (If so, the rock you’re under is under a boulder.) You might be especially prone to such thinking if you own a small and/or local business. You may have even muttered the phrase, “I’ve been here (x-number-of) years” or “everybody knows I’m here.” Ah, yes. Two slogans included among the last of a business’ dying breaths.
Ponder this: human beings today are equally connected to the rest of the world whether they live in Paris, France or Paris, Texas. That’s because the overwhelming majority of us carry a mobile device on our person that we deem as equally important as our shoes and our car keys before leaving the house. In fact, 75% of Americans admit to using their smartphones or tablets while in the bathroom! (Still think your business’ marketing efforts can overlook the obvious?) There is voluminous data and stats to prove that a business in 2016 – no matter how tiny or gargantuan – simply MUST be shifting their marketing efforts into mobile marketing. Not because mobile is an entity unto itself. Mobile is the channel that carries the connection between you and your prospects and current customers. It’s even quite possible or likely that one of your competitors may be “out-mobiling” you and has successfully swiped away some of those former ‘current’ customers of yours that you may not have even noticed were missing. (It IS hard to stay current when buried beneath a quarry!)
Below is yet another case in point – among literally thousands – regarding the huge shift towards mobile marketing and its benefits. (Yes, this is about a “dot-com” but no, you don’t have to be one. We at TraffiqueJam Mobile can show even you how to get in the game.)
Shoes.com is kicking up mobile sales Shoes.com is tightening the laces on its mobile strategy after seeing 31.8 percent of purchases stem from smartphones this year, up by nearly 21 percent since 2014. The online retailer has been experiencing a significant surge in mobile traffic, suggesting that consumers are now more than ever leveraging their personal devices to browse and shop for footwear. As smartphones become primary shopping screens for a large amount of the public, online marketers will be forced to adapt new mobile-specific technologies to satisfy customer demand, such as visual search capabilities and interactive product views. […]
Meanwhile, mobile device traffic also surged even higher, proving that smartphones were the shopping device of choice for a large portion of Shoes.com’s customers. The brand saw 46.8 percent of site visitors browse for footwear with their smartphones in 2015.
Mobile-enabled visits have jumped up 14.8 percent since last year.