SIM Partners Teams Up with Vibes to Integrate Mobile Wallet Campaigns

SIM Partners has formed a strategic partnership with mobile marketing leader Vibes to integrate mobile wallet campaigns, including Apple Passbook offers supported by iBeacons, with its local marketing automation platform, Velocity. The relationship will help national brands create online and in-store offers to convert shoppers into buyers based on a customer’s search intent and proximity. The partnership integrates mobile wallet offers via Vibes’ Catapult Wallet Manager, which supports Apple’s iBeacon technology, with Velocity’s Publishing solution.  According to SIM Partners, the integration allows marketers to drive search visibility for location pages at scale with Velocity, as well as in-store transactions via mobile wallet offers […]

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