Stoli’s Mobile ‘Vodka’ Campaign Is Shaken, Not Stirred

A cartoon dog pees on the floor and a woman in a white dress (a la Marilyn Monroe) shakes a cocktail shaker while standing on a 1950s belt-exerciser. Then she pours the drink into a martini glass. It’s a video from Stoli’s “The Vodka” campaign, and it’s received an experimental makeover for mobile, layering in haptics, or the sense of touch, to the experience. In short, your phone vibrates in time with the video. Stoli and Horizon Media are launching the campaign with mobile ad network Opera MediaWorks and haptic technology company Immersion. Stoli is the first brand to […]

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