The Age of Mobile Moves from Static to Dynamic

Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the times. After all,  more than 50 percent of email opens are via mobile devices these days. So mobile is your most important channel at this point. But just what steps should you take to adapt your programs? There is much you can do beyond making your emails look good on mobile devices. Think of it in terms of three buckets of opportunities: Optimize fit for mobile usability Optimize fit for a mobile context Maximize […]

Click here to view original web page at www.cmswire.com