The Top 3 Mistakes Marketers Make When Going Mobile

Why is Verizon buying AOL? Ad tech. The pending deal underscores that advertising technology is accelerating, and mobile is a big part of the rush. Annual global ad spend on mobile devices is expected to reach $105 billion by 2019, according to Juniper Research. With brands looking to reach consumers where they live—increasingly on their phones—marketers need to become more sophisticated about their approach. Even though a majority of Americans have smartphones, marketers still struggle to effectively reach them and build viable audiences there. They still don’t understand how mobile audiences are unique from others and what the most […]

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