Treat mobile marketing like online dating — but avoid these 5 costly mistakes

This article is part of SWOT Team , a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Most marketers today are reimagining their strategies to attract, retain and engage a mobile-first audience. By now, however, most have realized that mobile marketing has many unique challenges, such as fragmented landscape, screen size, attention span, etc. With these obstacles (especially the limited, in-demand attention of most users), it can be difficult to figure out if your efforts aren’t enticing enough, or you’re overbearing and driving audiences away. In that regard, mobile marketing is a lot […]

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