Twitter lets marketers target consumers based on their mobile apps

The new tool gives retailers and other advertisers another way to find shoppers who might be interested in downloading their apps. Twitter Inc. is letting marketers seeking to drive consumers to download or use their mobile apps target consumers based on the types of apps they have installed on their phones or tablets . The tool uses the categories that Google Inc.’s Play store and Apple Inc.’s App Store present to consumers. Advertisers can further refine their campaigns by combining app category targeting with other targeting types, such as specific keywords, languages or specific locations. For example, an athletic […]

Click here to view original web page at www.internetretailer.com