With social media buy buttons taking off, retailers should dive in now

Buy Buttons are being introduced into significant amounts of social media platforms Social media buy buttons could be the next frontier of mobile commerce as they quickly gain momentum on various platforms, with savvy retailers likely to extend into numerous outlets to gain the most benefit. Platforms such as Facebook, Twitter, Pinterest and Snapchat are generating widespread discussion regarding commerce in social media, as they introduce buy buttons and purchasing options for consumers to shop advertisers’ merchandise. It is probable that retailers will lean towards the one or two platforms that best reflect their brand, but it cannot hurt […]

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